A 10th-generation Brazilian
coffee farmer, William Hurad moved to the Bay Area and saw that coffee from his home region sold in stores for $20 a pound while his family received around $1 a pound for the same coffee back home,
Almost any day of the week, a farmers’ market can be found in Marin. As it turns out, an
average of 18,000 visitors attend one or more of the Bay Area’s seven Certified Farmers’
Markets during peak season, and more than 1 million visit them annually.