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26th Annual Union Street Easter Parade & Spring Celebration


Apr 16, 2017
10:00 AM until 05:00 PM



Union Street rings in the spring season with the family-friendly 26th Annual Union Street Easter Parade & Spring Celebration on Sunday, April 16thfrom 10am – 5pm.  Set on Union Street, between Gough and Fillmore Streets in San Francisco’s charming Cow Hollow neighborhood, the Easter Parade & Spring Celebration is considered to be a one-of-a-kind festival and parade packed with entertainment and fun for everyone. A lively day out for the whole family, this Celebration is packed with free events, live performances, delicious food and the always-exciting Easter Parade and Easter Bonnet Contest. Festive activities and features include large inflatable bounces, kids’ rides and games, a climbing wall, a bubble jump, visits with the Easter Bunny, fun costumed characters, face painting, a petting zoo, a pony ride and musical entertainment.


The Festival is from 10:00 a.m. – 5:00 p.m. with the Parade beginning at 2 p.m. at the corner of Gough Street and Union Street. More than 50 parade contingents with hundreds of exciting participants will make their way down the five blocks of Union Street from Gough to Fillmore Street.  Over the years, this wildly colorful parade has seen everything from vintage cars, roller-blading cows and sophisticated fashion to innovative floats and costumed characters.  The public is invited to join in the parade for free. This year’s Grand Marshal will be announced soon.


            Festival & Parade revelers can participate in the Easter Bonnet Contest which is held at the judging booth on Union Street at Buchanan from 11:15 AM – 1:30 PM. Categories include Best in Show, Best Couple, Best Family, Best Pet, Best Children, Best Merchant, Most Elegant, Largest Hat, Most Comical, and Most Creative but not limited.   The winners will be announced at the conclusion of the parade on the main stage at 3:15pm. 


         The Main Stage, located at Union and Buchanan Streets will feature live entertainment for all ages. For a full, updated list of parade, festival participants, and live entertainment schedule, please visit the event website www.SRESproductions.com.


            Many of Union Street’s best restaurants will be serving special Easter menus in an outdoor bistro setting, while festival foodie favorites like turkey legs, empanadas, funnel cakes and corn dogs will be available throughout the event. The 26th Annual Union Street Easter Parade & Spring Celebration is presented by The Union Street Association and produced by Steven Restivo Event Services, Inc. (SRES). For more information about the event, visit www.SRESproductions.com or call 800-310-6563.


About The Union Street Association

The Union Street Association consists of a membership of over 90 local businesses led by a 7- member Board of Directors devoted to the promotion, preservation and beautification of Union Street since 1965. Union Street ~ Always a Celebration! www.unionstreetsf.com.


About Steven Restivo Event Services, Inc.

Steven Restivo Event Services, Inc. (SRES) has over 30 years of experience producing many of the Bay Areas largest and most successful events. SRES, Inc. produces the following festivals: The Union Street Festival, Union Street Easter Parade & Spring Celebration, Petaluma’s Butter & Eggs Days Parade & Celebration, The Fillmore Jazz Festival, The North Beach Festival, the Bay Area Blues Festival, St Patrick’s Day Parade & Festival, San Rafael’s Parade of Lights & Winter Wonderland and many more. For more information, visit: www.SRESproductions.com


WHAT:          266h Annual Union Street Easter Parade & Spring Celebration


WHEN:          Easter Sunday, April 16th, 2017

                        Annual Spring Celebration: 10am – 5pm

                                    Easter Bonnet Contest: 11:15am to 1:30pm

                                    Easter Parade: 2pm-3pm


WHERE:        Union Street (from Gough to Fillmore)

                                    Easter Bonnet Contest (Union @ Buchanan)

                                    Easter Parade (Starts at 2 pm, corner of Union and Gough,                                         everyone welcome to participate for free)


TICKETS:     This event is free and open to the public


INFO:          Call (800) 310-6563 or visit SRESProductions.com 




View map Union Street
between Gough and Steiner
San Francisco, CA

We make every effort to ensure the accuracy of this information. However, you should always call ahead to confirm dates, times, location, and other information.

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