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Gustin



DESIRABLE QUALITY FASHION can be hard to come by these days, if not for monetary reasons, then because of size or shape — most people don’t fall into the one-fits-all mold. But the clothing industry got a little more inclusive when San Anselmo resident Josh Gustin relaunched his eponymous brand in 2013. That’s right, relaunched: Gustin originally established the company in 2005 when he was getting his MBA at UC Berkeley and working in software. Uninspired by his tech job, he created a summer internship of sorts for himself and learned how to make jeans. In 2011, he launched Gustin the brand at established boutiques like Rolo in San Francisco, where his jeans sold for $200 a pair, which cut a lot of people out. But customers still sought out the high-caliber clothing and jeans, so he wondered, “How do we solve that?” The solution: crowdsourcing. PHILOSOPHY “Our philosophy is very simple: we make the clothes we want to wear and deliver them at a radical value. We’ve formed very tight relationships with all our supporters by actually letting them decide what we make.” THE SCOOP Gustin is the first fully crowdsourced fashion company. It designs boutique-quality American-made garments, produces them according to demand (the item is made only if enough people ask for it) and delivers directly to the consumer at wholesale prices. By lining up supply and demand for every single product, the Gustin team creates a zero waste cycle and returns the savings to the customer. The formerly $205 selvedge jeans are now only $81. Aside from the great products and value, consumers have fun actually going onto the Gustin website and voting on what the company makes. Gustin has grown to offer a complete line of classically styled menswear, from shoes to button-ups. BEYOND MARIN Gustin ships around the world. “We have a lot of customers in Germany and are popular on both coasts,” the founder says. WHAT THEY SAY “The company is a blend of old-world craftsmanship with a new-world, modern model.” weargustin.com

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